BMW explains the true meaning of its logo | GoGetNews News

A couple of years ago, BMW celebrated its centenary. During this time, the Bavarians managed to convince the whole world of their ability to develop and produce some of the most driver’s cars. But the history of the appearance of the logo, most people still interpret it incorrectly. Despite the fact that BMW “grew up” from the company Rapp Motorenwerke, engaged in the production of aircraft engines, the brand logo does not carry a single gram of aviation background.

The name BMW (Bayerische Motoren Werke or Bavarian Motor Works) appeared in 1917 as a result of the renaming of Rapp Motorenwerke. The high demand for Karl Friedrich Rapp's aircraft engines allowed the company to expand production capacities and to develop engines for cars, motorcycles and boats. The emblem of the newly-minted company was partially repeating the Rapp emblem: the outer circle was outlined with a golden line, and a fragment of the mirrored coat of arms of Bavaria was inscribed inside. The fact is that the law prohibited the use of state symbols for commercial purposes.

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Ask, where did the “propeller myth” come from? Everything is simple. For a long time, BMW used aircraft propeller blades as advertising platforms.

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