According to a recent study by the Entertainment Association Association of the Video Games Industry in the United States, 65% of adult Americans (164 million people) play video games almost daily.
The ESA found that three out of four Americans in the family have at least one gamer. Not surprisingly, the most common device used for gaming is the smartphone, since 60% of adult gamers play on mobile devices. Nearly half of adult gamers – 52% – play on personal computers, and 49% of American adult gamers prefer game consoles.
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As for age, 21% of gamers are under 18 years old. An encouraging study found that 90% of parents pay attention to the games their child plays, and 87% know about the ESRB (Entertainment Rating) and 77% regularly look at the ESRB ratings when they buy games for their children.
Also, video games increasingly capture the beautiful half of humanity: about 46% of all gamers are women, while their genre preferences are much more diverse than that of men, and are more dependent on age.
Women between the ages of 18 and 34 play games such as Candy Crush, Assassin's Creed and Tomb Raider, and most often use smartphones for games, while men in the same age segment mostly play on consoles, in particular in games like God of War, Madden NFL and Fortnite. Older gamers aged 35 to 54 prefer games like Tetris and Pac-Man for women, Call of Duty, Forza and NBA 2K for men. Men between the ages of 55 and 64 love to play Solitaire and Scrabble, while women play Mahjong and Monopoly.
The report also destroys one of the popular myths about video game lovers. So, gamers were no more inclined, than other Americans, to live an isolated and sedentary life. Moreover, if you look at travel, hiking and exercise, the statistics of gamers is slightly higher than that of non-playing Americans.
“Games have become an important part of American culture. This makes them the leading form of entertainment today,” says ESA President and CEO Stanley Pierre-Louis.