Xiaomi will start a war against advertising in smartphones »GoGetNews news


Xiaomi smartphones are famous not only for their affordable price, but also for the convenient MIUI shell, which many people like even more than the naked Android. However, behind the cheap price tag of smartphones there is one very unpleasant feature – on cheap devices, the shell shows ads to users. Hundreds of thousands of complaints were sent to the company, and finally Xiaomi heard its users.

The Chinese manufacturer has officially announced that it will begin to fight advertising in its shell and significantly reduce its display. According to Android Police, the most accessible flagship Pocophone F1 is simply “teeming” with ads in MIUI – it is shown to users in settings, notifications and embedded applications. It is clear that in this way the company compensates affordable prices for their devices.

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Xiaomi acknowledged that the demonstration of promo and banners is too intrusive at MIUI and promises to reduce their number in the near future. Moreover, when studying the data of the next firmware, the XDA resource found pleasant changes in the direction of reducing advertising:

The number of ad units in MIUI has been reduced.

Remove intrusive ad units in notifications.

The built-in browser will show 2-3 times less advertising.

Users will have more control, they will be able to pause the display and close advertising banners.

Xiaomi will simplify the search for system controls that are responsible for displaying ads in system applications and MIUI settings.

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